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Banks can keep their debit rewards profitable by segmenting customers, using predictive analytics and offering rewards to only the most profitable customers.
Find this video at http://www.zootweb.com/dda_video/debit_reward
s.html. More
Added Oct 3, 2011
Channel Tech
Duration 1:51 | views 20
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Tags debit rewards predictive analytics customer segmentation profitability dda demand deposit account dda opening demand deposit account opening zoot
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